How to Understand Which Kind of Marketing do you Need?​ (For Tuition Academies)

This blog article is for the people for whom 6 – 12 months have already passed since the start of their tuition academies. To figure out which kind of marketing do you need right now, you need to analyze your academy finances and perform comparison analysis of past 6 – 12 months.

1. If your tuition academy bottom-line is progressing then you are good to go, no need to introduce anything else and just keep focus on the marketing efforts you have been applying and improve in those marketing efforts if you can.
2. If your tuition academy bottom-line is sometimes progressing, stagnant or in loss then you need to examine your marketing efforts and for that, you need to read on.

Go to your local mosques, bookstores and schools and talk to people there. Ask those people if they know about your tuition academy and where is it located. Remember, the more people you can talk to the better insights you will be able to have your tuition academy. Let’s assume that you tried to talk to 100 – 200 people – parents, bookshop owners and teacher.

• If few people, out of those total people you talked to, know about your tuition academy then that means you need to work on your awareness stage. (Learn more about awareness stage and other marketing funnel stages here). The awareness stage marketing should not be about what your products are, rather it should be about the people or audience you are serving. These marketing efforts should be aligned with your expertise. Meaning, highlighting painpoints of your audience regarding education which you know your expertise can address and cater.
• If it’s close to 50-50 i.e. half the numbers know about your tuition academy and half of them do not, you can divide your marketing budget and efforts into 60-40 where 60% budget and efforts being spend on awareness marketing and 40% budget and efforts being spend on cashing people who know about your tuition academy.

Digital Marketing Budget according to your Digital Marketing Strategy

Daily advertising charges on Facebook and Instagram starts from One Dollar.

1. If your tuition academy needs require you to employ 1st Marketing strategy then you can start marketing from PKR 15,000 / month for 3 months straight. It will give you ample audience to retarget for your offers (consideration marketing).
2. If you need to employ 2nd Marketing strategy then you can spend 60% of marketing budget (let’s say 15,000 is your total marketing budget) on awareness marketing i.e. PKR 9,000 while 40% budget (PKR 6,000) on consideration marketing i.e. your offers.